02. September | Cutting die | Folding Boxes | Whitepaper

Strong-selling paperboard packaging at the point of sale.

Packaging is what sells a product. Therefore, at the point of sale, increasingly elaborate packaging designs are required. One popular method of visually enhancing and embellishing packaging is embossing, which can be used to highlight particular individual elements.

Find out how you can use embossing to make your packaging a real eye-catcher at the point of sale in our white paper.

Embossing makes the difference.

The embellishment technique of embossing is used primarily for the packaging of high-value consumer goods, confectionery and cosmetics. Embossing can be used to visually highlight individual elements of a package. This increases their impact at the point of sale. The packaging becomes an eye-catcher, which promotes sales of the packaged product.

There are many different factors to consider when embossing paperboard. Their selection and combination depends primarily on the material to be embossed, the packaging layout and the visual requirements of the packaging.

The embossing process can be carried out in one or two passes. The female embossing die and male force are either integrated into a cutting-die and its counter plate, or a separate embossing die is used. Both the structure and the function of embossing using female die and male force involve a complicated process that must be precisely coordinated to achieve perfect embossing results.

But before embossing takes place, the design of the packaging should already be taken into account to determine which embossing version can be used. There are many different variants: 2D embossing with or without a rounded edge, bombed or multilevel 3D embossing, debossing and even a combination of embossing and debossing.

Once the embossing option has been selected, the materials of the female embossing die and male force are specified. The most common combination used in practice is brass female embossing dies with epoxy male forces. Depending on the material and application of the female embossing die and male force, different manufacturing methods are used.

In addition to the tool itself and the die-cutting machine on which it is used, the set-up process is vitally important when embossing paperboard. Because in the end, the embossing should match the packaging layout and print image perfectly in order to achieve its full visual effect. Various make-ready aids are also available to simplify and speed up the make-ready process.

Making the right decision for your embossing application is not easy. This is why, in practice, there are always difficulties in making the right choice. In our white paper, we deal indepth with this issue. We take a detailed look at what exactly embossing is, what different embossing options there are when processing paperboard, and what you should look out for when choosing embossing options and embossing plate materials. On the basis of these factors, we will explain how you can use embossing to make your packaging even more attractive. And thus make it an eye catcher at the point of sale.

If you would like further support, please contact us. We will be happy to answer your individual questions in detail. Our Marbach specialist Jan Brunner looks forward to hearing from you: jan.brunner@marbach.com, Tel. +49 7131-918-388.